Welcome to P&G LifeLab

Welcome to the P&G LifeLab – where our obsession with the consumer and relentless pursuit of innovation meet, driving us to create products that reinvent everyday experiences.

CES 2020 Featured Products


Oral-B iO

A CES Innovation Award 2020 Honoree, the new iO Series 9 reimagines brushing from the inside out. Its sophisticated design, innovative technology, and inspired engineering deliver the WOW of a professional clean feeling every day.


Lumi by Pampers

Beyond keeping them dry through the night, we wondered: how can we do more to support babies’ daily development? So we partnered with Verily and Logitech to create Lumi by Pampers – the world’s first all-in-one connected care system that’s revolutionizing baby monitoring by helping parents monitor and track their baby 24/7. By combining a video monitor with an activity sensor, Lumi helps parents blend real-time data with their intuition seamlessly and offers insights tailored to their unique baby using the Lumi by Pampers app.


OPTE Precision Skincare

OPTE digitally scans your skin, analyzes your complexion, and camouflages age spots, sun spots, and hyperpigmentation on contact while fading their appearance over time.

OPTE detects hyper-pigmentation more precisely than the human eye can see and gently applies an optimizing serum to reveal the natural beauty of your skin immediately and reduce the appearance of spots over time.

Gillette Labs

GilletteLabs Heated Razor

The Heated Razor by GilletteLabs activates and delivers instant warmth in less than one second at the push of a button and provides a noticeably more comfortable shave. Designed in Germany, The Heated Razor features adjustable temperature levels to achieve optimal comfort, and has Gillette’s best blades combined with FlexDisc™ technology to maintain skin contact in order to give a smooth shave.


AIRIA Smart Scent Device

AIRIA delivers a personalized scent experience throughout your home – created and changed with just a few clicks. Our proprietary SmartJet™ technology releases micro-droplets of pure, luxury fragrance oil that travel along your home’s natural airflow.

AIRIA’s can be controlled with simple, integrated buttons, but you can unlock even more powerful features, like light color and intensity and scheduling, using our app or Alexa voice control!


Charmin Go Lab

Charmin’s vision for a better bathroom experience extends into the future to address top potty pain points everyone can relate to. Introducing Charmin GoLab – the first-ever innovation showcase focused on helping people Enjoy the Go, anytime, anywhere. GoLab will feature three never-before-seen conceptual prototypes made to deliver a better bathroom experience from start to flush – RollBot, SmellSense and V.I.Pee.