Welcome to the P&G LifeLab

At P&G, innovation means solving the problems real consumers face every day. We're obsessed with them, because for us, nothing is more important than understanding, exploring and fixing the friction in consumers' lives.

This is why we're excited to return to CES. CES gives us an opportunity to show you - our consumers - how our obsession and relentless pursuit of innovation drives us to create superior products that reinvent everyday experiences.

Executive Leaders Talking Innovation

Marc Pritchard, P&G Chief Brand Officer, discusses how P&G is developing superior brands that reinvent the consumer experience


Gillette Labs Exfoliating Razor

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Gillette Labs Exfoliating Razor

Gillette introduced its newest product, GilletteLabs with Exfoliating Bar. With an exfoliating bar built into the handle, this new razor removes dirt and debris from the skin before the blades pass, ensuring the skin is primed for a great shave, that's as quick and easy as washing your face.


Gillette Labs Heated Razor

Gillette Labs Heated Razor | Bugatti Special Edition is designed to elevate the grooming routine into an enjoyable, luxurious state of the art user experience. It activates and delivers instant soothing warmth in less than one second at the push of a button for the feeling of a hot towel shave. The Bugatti Chiron Pur Sport and GilletteLabs | Bugatti Special Edition Heated Razor are both high-performance, incredibly agile and powerful with a stylistically demanding design.


Tide Infinity, designed for NASA

Tide has developed a fully degradable detergent, specifically designed for use in space to solve malodor, cleanliness, and stain removal problems, while also being suitable for use in a close-loop water system. This innovative laundry solution will advance cleaning solutions for resource-constrained environments like deep space and water scarce areas on Earth. Tide Scientists are working with NASA to push the bounds of resource efficiency, uncovering learnings with practical applications for the future of laundry on Earth.