Welcome to P&G LifeLab
Welcome to the P&G LifeLab – where our obsession with the consumer and relentless pursuit of innovation meet, driving us to create products that reinvent everyday experiences.
Phil Duncan, P&G Chief Design Officer
Phil Duncan, P&G Chief Design Officer, discusses the all-new P&G LifeLab Everyday and the future of virtual design.
The Oral-B iO Experience
The Oral-B Experience showcases how Oral-B iO is reinventing oral care. Visitors experienced Oral B iO’s linear magnetic drive system that directs more combines a unique oscillating and rotating round brush head brush brush brush head brush brush head with gentle micro-vibrations for a professional-like, clean feel every day.
Our Planet, Our Home Experience
The Sustainability Experience, featuring EC30, the 50 Liter Home, and Holy Grail technology immerses consumers in innovation that reinvents responsible consumption to help create a more sustainable world. It educated visitors about how the latest technologies could reduce consumption of energy, water, and waste to have a major impact on the overall health of our planet while meeting your everyday hygiene and cleaning needs.
Transforming Home Care Experience
Our happy, healthy, hygienic home, featuring Microban 24, Febreze Fade Defy Plug, Dawn PowerWash, and Cascade Pods showcased how we are reinventing home cleaning and hygiene. Visitors experienced how innovative technologies and formulations can create a happy, healthy and hygienic experience each day as we all spend more time at home.
FEATURED AT CES 2021
Oral Care
Oral-B iO
Oral-B iO has reimagined brushing from the inside out with breakthrough innovative features and designs that will elevate your expectations in experience and performance. Its frictionless magnetic drive and reinvented brush head combines oscillating, rotating bristles with micro-vibrations for a professional clean feel every day.
Sustainability
The 50L Home Coalition
The 50L Home Coalition is a global action-oriented platform that includes global industry leaders, as well as public and civil society institutions working diligently to advance systems-level change in domestic urban water management.
Sustainability
Holy Grail
Holy Grail is a pilot program with digital watermark technology that aims to improve sorting accuracy and efficiency for plastic packaging. Faster, more accurate sorting means more plastics enter the circular economy and offer higher quality recycled material.
Sustainability
EC30
The cleaner way to clean. EC30 reimagined clean to make it more sustainable than traditional liquids, by removing the water, focusing on essential chemistry only, and cutting out the plastic packaging. The magical swatch activates in seconds with water, to transform a powerful lather that cuts through all of life’s tough messes.
Home Care
Microban 24
Microban 24 is a revolution in home sanitizing, keeping surfaces protected against bacteria for 24 hours, even after multiple touches when used as directed*. The power behind Microban 24 is a multi-layer protective shield which binds the bacteria-fighting ingredient to the surface.
* When used as directed, effective for 24 hours against Staphylococcus aureus & Enterobacter aerogenes bacteria.
Home Care
Febreze Fade Defy Plug Air Freshener
Febreze Fade Defy Plug Air Freshener is the first mass plug-in with built-in microchip technology that digitally controls how much scent is released, so it stays First Day Fresh for a full 50 days (on low)! Plus, it has an LED light that lights up when it’s time for a refill.
Home Care
Dawn Powerwash Dish Spray
Dawn Powerwash Dish Spray allows you to clean as you cook to stay ahead of the mess. The spray-activated suds eliminate the need for soaking by clinging to food soils, and cleaning baked on grease 5x faster*, so all you need to do is SPRAY, WIPE, and RINSE your dishes clean.
* Cuts through grease 5x faster vs Dawn Non-Concentrated
