Welcome to the P&G LifeLab
At P&G, innovation means solving the problems real consumers face every day. We're obsessed with them, because for us, nothing is more important than understanding, exploring and fixing the friction in consumers' lives.
This is why we're excited to return to CES. CES gives us an opportunity to show you - our consumers - how our obsession and relentless pursuit of innovation drives us to create superior products that reinvent everyday experiences.
Executive Leaders Talking Innovation
Marc Pritchard, P&G Chief Brand Officer, discusses how P&G is developing superior brands that reinvent the consumer experience
FEATURED AT CES 2022
Gillette Labs Exfoliating RazorLearn More
Gillette Labs Exfoliating Razor
Gillette introduced its newest product, GilletteLabs with Exfoliating Bar. With an exfoliating bar built into the handle, this new razor removes dirt and debris from the skin before the blades pass, ensuring the skin is primed for a great shave, that's as quick and easy as washing your face.
Gillette Labs Heated RazorLearn More
Gillette Labs Heated Razor
Gillette Labs Heated Razor | Bugatti Special Edition is designed to elevate the grooming routine into an enjoyable, luxurious state of the art user experience. It activates and delivers instant soothing warmth in less than one second at the push of a button for the feeling of a hot towel shave. The Bugatti Chiron Pur Sport and GilletteLabs | Bugatti Special Edition Heated Razor are both high-performance, incredibly agile and powerful with a stylistically demanding design.
Oral-B iO Series 10Learn More
Oral-B iO Series 10
Oral-B is leading oral health innovation with its most advanced technology, the iO platform. The Oral-B iO is about to get even better with the new iO10 with iOSense technology. Be the first to experience new Oral-B iO10 for a clean that's distinctly tailored to you.
Solid, single-dose cleaning products for home and body, EC30 is a visionary approach to product design created by the mastery of P&G researchers and technologists. The innovation integrates ingredients into fibers rather than suspending them in water. EC30's journey to carbon neutral is driven by a reduced number of ingredients - which lowers the environmental impact due to sourcing, zero plastic bottles and no added water (making it lighter to transport).
Holy Grail 2.0Learn More
Holy Grail 2.0
Holy Grail 2.0 is an intelligent sorting technology that uses digital watermarks embedded in packaging for a faster, more accurate sorting. Better sorting leads to better recycling.
The 50L Home CoalitionLearn More
The 50L Home Coalition
The 50L Home Coalition is a global action-oriented platform that includes global industry leaders, as well as public and civil society institutions working diligently to advance systems-level change in domestic urban water management.
Venus Razor Made from Recycled Ocean-Bound PlasticLearn More
Venus Razor Made from Recycled Ocean-Bound Plastic
Venus Deluxe Smooth Deep Blue is Venus' first-ever razor handle made from 40% post-consumer recycled (PCR) ocean-bound plastic. Through the launch of Deep Blue in the U.K., Venus estimates it will eliminate a total of 2,600 kgs (three metric tons) of virgin plastic – the equivalent of 272,000 water bottles.
Oral B ClicLearn More
Oral B Clic
Oral-B introduced a groundbreaking manual toothbrush innovation with the Oral-B Clic toothbrush. Offering a superior clean in just one clic with customizable brush heads. Consumers can keep the handle and reuse 80% of the brush by replacing only the brush head every three months.
Tide Infinity, designed for NASALearn More
Tide Infinity, designed for NASA
Tide has developed a fully degradable detergent, specifically designed for use in space to solve malodor, cleanliness, and stain removal problems, while also being suitable for use in a close-loop water system. This innovative laundry solution will advance cleaning solutions for resource-constrained environments like deep space and water scarce areas on Earth. Tide Scientists are working with NASA to push the bounds of resource efficiency, uncovering learnings with practical applications for the future of laundry on Earth.
Attack of the Cavity CreepsLearn More
Gaming - Oral Care
Attack of the Cavity Creeps
Oral-B and Crest invite you to relive your childhood and play its all-new virtual gaming experience, "Attack of the Cavity Creeps." Become the hero of Toothopolis.
Gaming - Grooming
Experience our virtual design lab and the unique collaboration that lead to the Bugatti Special Edition Heated Razor, plus enjoy our virtual 'surfing' game on how unexpected obstacles can get in the way of a superior shave.