Welcome to the P&G LifeLab
At P&G, innovation means solving the problems real consumers face every day. We're obsessed with them, because for us, nothing is more important than understanding, exploring, and fixing the friction in consumers' lives.
We are excited to return to CES as a premium sponsor for the 5th year in a row. As the most influential tech conference in the world, CES gives us a chance to learn about the latest trends in technology and how we can deliver innovative, superior products that will help us reinvent our consumers' everyday experiences.
Executive Leaders Talking Innovation
Marc Pritchard, P&G Chief Brand Officer, discusses how P&G is developing superior brands that reinvent the consumer experience
Sustainability
Tide Infinity, designed for NASA
Tide has developed a fully degradable detergent, specifically designed for use in space to solve malodor, cleanliness, and stain removal problems, while also being suitable for use in a close-loop water system. This innovative laundry solution will advance cleaning solutions for resource-constrained environments like deep space and water scarce areas on Earth. Tide Scientists are working with NASA to push the bounds of resource efficiency, uncovering learnings with practical applications for the future of laundry on Earth.
Oral Care
Oral-B iO Series 10
Oral-B is leading oral health innovation with its most advanced technology, the iO platform. The Oral-B iO is about to get even better with the new iO10 with iOSense technology. Be the first to experience new Oral-B iO10 for a clean that's distinctly tailored to you.
Sustainability
EC30
Solid, single-dose cleaning products for home and body, EC30 is a visionary approach to product design created by the mastery of P&G researchers and technologists. The innovation integrates ingredients into fibers rather than suspending them in water. EC30's journey to carbon neutral is driven by a reduced number of ingredients - which lowers the environmental impact due to sourcing, zero plastic bottles and no added water (making it lighter to transport).
Sustainability
Holy Grail 2.0
Holy Grail 2.0 is an intelligent sorting technology that uses digital watermarks embedded in packaging for a faster, more accurate sorting. Better sorting leads to better recycling.
Sustainability
The 50L Home Coalition
The 50L Home Coalition is a global action-oriented platform that includes global industry leaders, as well as public and civil society institutions working diligently to advance systems-level change in domestic urban water management.
Sustainability
Oral B Clic
Oral-B introduced a groundbreaking manual toothbrush innovation with the Oral-B Clic toothbrush. Offering a superior clean in just one clic with customizable brush heads. Consumers can keep the handle and reuse 80% of the brush by replacing only the brush head every three months.