P&G LifeLab Immersive Experiences

  • The Happy, Healthy, Hygienic Home Experience comes to life as visitors explore how brands like Dawn, Febreze, Microban 24 and Cascade are helping them stay happy and healthy each day.
  • The Oral B iO Experience brings you up close and personal with, showcasing how it provides you with a professional clean feel every day.
  • The 50L Home Coalition Experience immerges visitors in the world of water, provides education around urban water systems, and demonstrates how we can impact the future.

CES 2021

P&G LifeLab will be hosting programming within our virtual experience on January 12 and January 13. Check out the schedule below to view sessions.

All times are in EST

January 12, 2021

8:00am

P&G Executives Leaders Share the Importance of Innovation at P&G

8:30am

Brand Demonstration by P&G Oral Care and Scientific American

9:30am

Brand Demonstration by P&G Home Care

10:00am

The Female Founder Journey Panel Session

11:30am

Brand Demonstration by P&G Oral Care and Scientific American

12:00pm

The Connected Consumer Experience: The Next Frontier of Mass Personalization

1:30pm

Brand Demonstration by P&G Home Care

2:00pm

Building Great Brands Direct-to-Consumer

3:30pm

Brand Demonstration by P&G Oral Care and Scientific American

4:00pm

The Female Founder Journey

5:30pm

Brand Demonstration by P&G Home Care

6:00pm

The Connected Consumer Experience: The Next Frontier of Mass Personalization


January 13, 2021

8:00am

P&G Executives Leaders Share the Importance of Innovation at P&G

8:30am

Brand Demonstration by P&G Oral Care and Scientific American

9:30am

Brand Demonstration by P&G Home Care

10:00am

The Female Founder Journey

11:30am

Brand Demonstration by P&G Oral Care and Scientific American

12:00pm

P&G Ventures Innovation Challenge

1:30pm

Brand Demonstration by P&G Home Care

2:00pm

The Connected Consumer Experience: The Next Frontier of Mass Personalization

3:30pm

Brand Demonstration by P&G Oral Care and Scientific American

4:00pm

Building Great Brands Direct to Consumer

5:30pm

Brand Demonstration by P&G Home Care

6:00pm

Innovation Challenge Replay

CES Content Programming

P&G will be joining CES live on stage for three sessions:

Stepping Up to Lead
Tuesday, January 12 - 10:15 AM - 10:45 AM EST
Spotlight Session with Marc Pritchard, P&G Chief Brand Officer
As if the world was not already disruptive enough, the events of the past year have accelerated disruption to unimaginable levels. It will undoubtedly continue, so the best way to deal with disruption is to lead it – in a way that is constructive and creates value for all – by innovating to reinvent the consumer experience, and stepping up as both a force for good in society and a force for growth in business.
Digital Transformation & the Connected Consumer
Wednesday, January 13 - 9:45 AM - 10:15 AM EST
Spotlight Session with Vittorio Crettella, P&G Chief Information Officer, Tiffani Sossei, P&G SVP Enterprise Digital Technologies, Jonathan Chong, Kohler Co Vice President, Digital Capabilities, and Greg Kahn, President and CEO, Internet of Things Consortium
Digital transformation is enabling the development and delivery of new and enriched consumer experiences. Through technology and first-party data, businesses can get closer to consumers, refine their products to enrich the experience and help do the jobs consumers need to get done. But reinventing the consumer experience with game-changing innovation is only part of the equation. Learn how companies are also leveraging digital to help solve pressing global challenges.
Building Sustainability and Battling Climate Change
Wednesday, January 13 - 11:30 AM - 12:00 PM EST
Speakers: Virginie Helias, Procter & Gamble
Business leaders are increasingly acknowledging how critical sustainability is to the future. This session, featuring two in-depth conversations with business and tech leaders, will explore the importance of encouraging sustainability as a business imperative and how they are making it irresistible for consumers and companies alike.