What Is P&G LifeLab?

The P&G LifeLab was first introduced in 2019 at the Consumer Electronics Show in Las Vegas. The physical exhibit showcased how we combine deep consumer understanding with cutting-edge technologies to create products and services that make life a little bit easier and the future a little bit brighter, every day.

Two years later, life as we know it has changed. In the age of social distancing, we rely on technology to keep us more connected than ever before. This is why for 2021 we have reimagined the P&G LifeLab exhibit to an all-new, immersive virtual platform that invites consumers around the world to explore the past, present and future of consumer-inspired innovations from P&G. Our new dynamic environment invites consumers to join us on a journey, surrounding themselves not just in the latest insights and innovations from P&G, but also in the stories of how these innovations came to be, and how they are changing our world for the better.


At P&G, we want to—and do—create higher-quality connected consumer products with the agility and authentic one-to-one marketing of a small startup. Each day we combine extensive science- and research-based learnings with a real and constantly evolving understanding of how people live, work and play.

We have our fingers on the pulse of consumer desire, delivering what people want now and innovating to create the products we know they’ll want next. We lead mass disruption, harnessing new technologies, embracing lean innovation and leveraging partnerships to deliver products and services that enhance the human experience.

With more than 180 years of expertise in serving consumers and winning in an ever-changing marketplace, we are returning to CES to share our innovation story in the premier space for previewing what’s next in consumer technology. We are excited to share new products and innovations in our P&G all-new immersive P&G LifeLab Everyday experience which can be entered from the home page of PGLifeLab.com.