What Is P&G LifeLab?
The P&G LifeLab was first introduced in 2019 at the Consumer Electronics Show in Las Vegas. The physical exhibit showcased how we combine deep consumer understanding with cutting-edge technologies to create superior products solve consumers problems to make life a little bit easier, and the future a little bit brighter, every day.
Two years later, life as we know it changed. In the age of social distancing, we relied on technology to keep us more connected. In 2021, we reimagined the P&G LifeLab exhibit into an immersive virtual platform that invited consumers around the world to explore the past, present and future of consumer-inspired innovations from P&G.
And now for 2022, we are celebrating our innovations in our virtual Lifelab experience.
WHY IS P&G AT CES?
At P&G, innovation means solving the real problems real consumers face every day. We're obsessed with them, because for us, nothing is more important than understanding, exploring and fixing the friction in consumers' lives. If it touches how consumers care for their families or their homes, we want to know about it and we want to make it better.
That's why we are returning to CES for the 4th year in a row - to show we are combining deep consumer understanding with cutting-edge technologies to create superior innovations that solve the problems consumers face every day - making life a little bit easier, and the future a little bit brighter.